One thing don’t alter through the five years between research 1 and research 2: the appallingly low usability of many transactional e-mail.
Generally in most of y our research with web sites, we find decent usability progress whenever we repeat a scholarly research after years. For instance, in a current research of shop finders and locators, users’ power to find location information about web sites had risen to 96% through the 63% rate of success we recorded when it comes to exact same task 7 years prior to.
In comparison to the website that is improving, transactional communications continue steadily to display exactly the same quantity of usability issues even as we saw 5 years back: vague topic lines continue steadily to take over, in addition to human anatomy text of several messages is still too long, too hard to scan, and too with a lack of clear facts vital that you users. Continue reading Unchanged: Message Usability