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Jakob Nielsen, Ph.D., is a person Advocate and principal for the Nielsen Norman Group that he co-founded with Dr. Donald A. Norman (previous VP of research at Apple Computer). Dr. Nielsen established the “discount usability engineering” motion for fast and inexpensive improvements of individual interfaces and has now conceived several usability practices, including evaluation that is heuristic. He holds 79 united states of america patents, primarily on means of making the world wide web more straightforward to make use of.
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